How To Brand Your Twitter Profile Effectively
Saturday, February 25th, 2012The devil is in the details and the same applies to branding your Twitter profile – you need to get all the details right. Your branding should be done in a way that allows you to appear professional and to make a good impression on your target market so you can grow your follower base. If you want some excellent advice on creating a powerful brand on Twitter then read on.
Don’t Overlook Your Bio: A good bio is imperative to an effective brand on Twitter so you should never overlook it. You’ve only got 160 characters or less to impress your target market so make them count. Tell people things like who you are, what your job is and why you’re on Twitter but remember to be honest. You have to make your audience curious enough to be interested in learning more about you. You want to avoid hype as much as possible, which is why you should avoid intros that proclaim you “The Software Tycoon” or the “Google Guru” or any other similar title because you should keep things as honest as possible and get people to want to know you not run away as soon as they see your bio.
This is a great opportunity you shouldn’t miss because you can significantly grow the number of Twitter followers you have and establish a great presence by making a good impression on the visitors coming to your profile. The idea is to get people curious enough to want to learn more about your background and as a result to visit your site or start following you.
Color Mix: You might as well not have a profile if it looks unprofessional because the color mix is terrible. You need to think hard when you pick out colors for text and background. You need to make sure you choose colors that work well with all the other items present on your profile. If your profile will feature read and blue, then you need to make sure that the color scheme is consistent across the board.
You don’t want people struggling to read your links so be careful what color you pick. The fact is that people feel more comfortable clicking on a link when they know what it is and where it leads before they actually click. Your Twitter brand can be significantly affected in the long term by these issues, even if they seem small now.
Make Updates Available to Everyone: It’s okay to keep your tweets private if it’s your personal Twitter page that you use between a closed group of friends. But when you’re trying to brand your profile as an individual or a company, your tweets and updates should be available to anyone and everyone. The reason for this is, your Twitter profile is not just limited to marketing, but it’s also a networking tool which you’ll be using over a period of time to build contacts. Remember that the others are watching you, and people will start taking you and your company more seriously when you keep your profile current in every way.
You need to make it easy for your visitors to actually trust you, because ultimately that’s how you’re going to build a long term brand that matters.
There are many different ways to leverage your Twitter profile to create your own brand, but what we discussed here can definitely help you with your profile branding in major way. So what are you waiting for? Go ahead and start applying these tips right away! Learn more about Branding Agency.